Well, to be exact there are no visible effects after an onsite optimization campaign, in the sense that on site optimization is not some kind of miracle cure that can bring a website on the first page of the SERPs in one day. The results start to show after the website actually starts to get visitors and link building campaigns are deployed. Onsite optimization can be seen as preparing the ground for all future actions that are related to marketing and advertising. One of the best things about onsite optimization is that it works regardless of the niche any given website will operate in or its size. Onsite optimization addresses a number of features that are present in any website, regardless of building platform or architecture. Some of these features include all the basic meta data, tags, title, but also content, internal linking structure, and numerous others. If you can?t see the real world application of on site optimization, you can consider onsite optimization as a makeover intended to increase the appeal a website has to the main search engines. Web design is an important part of any website, and onsite optimization has exactly the same purpose, only for search engine robots.